The Dominating Age of AI, Prepping for the Death of Authenticity and Creativity
- Luke
- Dec 29, 2025
- 5 min read
Introduction
Everywhere you look there seems to be a new advance in AI technology, whether it’s for checking grammar to writing up business and branding strategies or maybe generating a quick image or video to post on social media. But has it gone too far? That seems to be the central question most people have, and the one at the forefront of debate in the professional world. Let’s take a dive into this subject and look at all angles here because it’s best to hear all voices in this ongoing debate.
AI is here to replace jobs
While we hear this phrase all the time, many of the large tech companies out there state that it is not, that it is designed to be used as a tool for creators rather than full-on replacing them. While that statement is true, AI has helped many individuals in the workforce overcome crippling writer’s block, brainstorm catchy social media taglines, and generate ideas to implement in strategy. However, we do have to ask ourselves, where does AI get its ideas and suggestions? Both Adobe and X mentioned that any creations made on their platforms would be used towards AI enhancements, so if you don’t disable your “content analysis” settings, you could be giving your creations to Adobe's AI. You could see how this can affect many artists and designers who take pride in their creations since AI is more of an algorithm that relies on existing content rather than creating anything “authentic” or “original”.
In addition, we need to also take a look at how AI has impacted education. Many schools are debating how to tackle AI as grades begin to drop and reading comprehension fall below average, meaning are not getting the education they need. Many libraries fear that AI will eliminate students from reading books and just summarize a “censored” version of the story, without the joy of being able to interpret the inner meanings and messages freely. Does AI really support the following categories in education and how can we take this into the workforce?
Critical thinking – The ability to analyze, evaluate, and create rather than just recall information.
Creativity – The ability to innovate and think.
Adaptability – The ability to continuously learn and work both with and without technology.
It’s hard to ignore the recent news of Fiverr cutting 30% of its workforce to go “full AI model” as a company as this perspective does seem to shape the idea that AI is taking over jobs, however it does create negative backlash on all sides of the debate when companies attempt to use this model, which will later lead to profit losses.
A 2025 MIT study found that 95% of corporate AI projects have yielded zero or unmeasurable returns so far, usually caused by high demand in data centers, limitations, and other expensive needs. But as we see many jobs being replaced, this could very well impact the economy negatively. The big question is whether future access to advanced models will become more expensive or whether competition will push prices down over time. And could the team you have today adapt if restrictions are enforced? While AI is simple to use and pretty quick to get to know, we are going to see a drop in the economy, which is going to trigger prices to go up and some services to stop. President Trump is trying to punish states that may have AI restrictions, but as more and more jobs begin to be replaced, which will outweigh the jobs that AI may create, it will cause an economic impact that will most likely trigger AI regulations in the next 4-8 years, especially since AI has been used to spread misinformation online. With that said, once future regulations are set, would your team be able to adapt to the core values within the creative department, Photoshop editing and graphic design, product photography and videography, copywriting, etc.
It is important to push organic creative thinking since AI lacks the creative ability, mainly pulling resources from the web in a more “algorithmic” sense rather than identifying the ability to take your product’s “personability” to the consumer.
That is what drives better reactions – for example a French grocery market, Intermarché, released a holiday ad of a wolf who decides to eat healthier to make new friends, setting both a story and social bond. All used without AI, a full animation team and agency came up with this. While Coca-Cola and McDonalds both release AI ads with no moving or impactful reactions.
Consumers want relatability and a sense of meaningfulness when it comes to brands. If the main goal is to use AI and let go of the creative minds, but replace them with prompts, consumers don’t see a sense of meaning in that brand.
More than 86% of Gen Z want to see brands take more of an environmental and social justice stance that focuses on real storytelling, creator-led content, and transparent communication that earns their trust rather than attention alone.
How to Properly Utilize AI
AI should never be used to fully take over jobs in customer service or creative, but merely be used as a tool to make the process easier. For example, implementing an AI self-serve to handle the most common basic questions for customer service will help ease the workload and will help customer service tackle the more urgent and important matters, but ensure that there should always be an option to speak with a live representative, as support is also generational, if you know your market is in the age range of 65+ your customers are most likely going to want to speak with a live person and not a machine – understanding generational boundaries and human connection is key when building a brand.
In the creative department, AI can assist with blogging and generating writing ideas, provide social media suggestions, and generate automated ad recommendations based on consumer behavior. All of this is beneficial for brainstorming and writer’s block, but it does lack the individuality and creativity that comes with a more human connection.
We must ensure that creative thought is encouraged at the workplace and that executives, managers and employees alike are collaborating and sharing ideas by means of weekly creative and brainstorming meetings, and devoting at least 2-3 days a week turning off AI applications to encourage originality and build up a strong adaptable team. For the love of everything mighty, stop using ChatGPT to write everything as it always sounds like a robot!
Don’t be known as a “Slopper” (def. someone who utilizes AI- like ChatGPT, for everything day to day.) be a creative leader.
PS: This article and all its flaws were written by a human.
Sources:
Comments